User Research
User Experience Research (UXR) and Market Research (MR)
Survey design, customer interviews, data analysis, and more
Gain clarity
Find out what your users need and want. It’s simple. Just ask them!
Build user personas and segments first. Then fine tune your product and marketing to more closely match each segment’s needs. Product-market fit begins with the market.
“Know your customers inside and out”
Make smart decisions
Make decisions backed on data. Disagreements should be resolved with “Let’s just ask the customer what they think.”
Even one vocal customer shouldn’t dictate your roadmap. Quantitative data from surveys and analytics makes sure you’re satisfying the broadest needs of all of your customers.
“Decisions based on data”
Bring on an expert
Strong engineers and designers can do all of these things, but let’s face it they probably won’t. It’s not their wheelhouse.
Surveys and user interviews are easy to do, but hard to do well. It’s just not a skill you use very often. Even worse, poorly asked questions can give rise to worthless data.
You need someone who can ask questions the right way to get you data that’s actually useful for making decisions.
“Bring on someone who loves surveys”
